By  on July 16, 2014

Berlin — Extreme construction, end-of-days downpours and —perhaps most importantly — soccer! Berlin Fashion Week had a lot tocontend with this year. With 12 trade shows running July 8 to 10, plusmore than 50 runway shows and stage presentations at the transplantedMercedes-Benz Fashion Week Berlin venue in Wedding and assorted off-sitelocations, there was more than enough to keep visitors busy. Or,rather, much too much, the ongoing consensus remains.

Fairorganizers have long stopped issuing attendance figures, and with tensof thousands of soccer fans thronging to Berlin’s fan mile for the WorldCup, it’s impossible to say how many trade visitors were in the Germancapital for fashion week. Nonetheless, Premium and Panorama, now housedin the more central Berlin fairgrounds, were undeniably thronged openingday. Premium founder Anita Tillmann called it the show’s “best editionever.”

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