By  on July 11, 2012

BERLIN — The euro crisis didn’t seem to hamper Berlin Fashion Week. The city drew an estimated 250,000 domestic and international visitors to a cross-city marathon of nine trade fairs, plus more than 60 runway and studio presentations at Mercedes-Benz Fashion Week Berlin, which closed its four-day run here Saturday.

Despitethe turnout, some are wondering if it isn’t all too much, especially in a three-day time frame and with a 10th fair for the more volume-oriented segment — Panorama — waiting in the wings for January. With the action scattered all over town, and the MBFWB tent moved to a taxi-scarce site, transportation issues further frayed the nerves of those attempting to broadly sample the offerings. Those who remember how slim the fashion pickings used to be suggest too much might not be the worst problem to have. Still, the consensus is that, in the future, a sharpened focus will be called for if show organizers, brands, designers and retailers are to increase their relevance.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus