BERLIN — Despite darkening economic clouds and growing uncertainty about the next round of ordering, visitors to the upcoming Mercedes-Benz Fashion Week Berlin will find Germany’s fashion vanguard more professionally established than ever before.
Especially in Berlin, where the creative scene has long distrusted commerce, local designers have made moves to strengthen their businesses on multiple fronts. Marketing and sales efforts have been expanded; stationary and online shops have been opened; backers or new financial constructs have been found, and collections have been merchandised to better meet retailers’ needs while also sharpening their designer signature.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)