NEW YORK — Lisa Beshlian has been named vice president and national sales manager, North America, of the Prescriptives division of The Estée Lauder Cos. She will assume her new position on March 31.

In her new role, Beshlian will lead all national sales activities and training for the brand, and will report to Lynne Greene, president, specialty brands, for Lauder.

Beshlian succeeds Terry Darland, who joined LVMH Moët Hennessy Louis Vuitton last month as senior vice president of marketing, sales and sales education for Christian Dior Perfumes Inc.

While she had been at Lancôme since 1982, Beshlian began her career as a beauty adviser for the Lauder brand.

At Lancôme, Beshlian was most recently field vice president of sales, southeast region, for the brand. During her tenure at Lancôme, Beshlian also held a variety of sales positions, including vice president of specialty stores and national accounts.

“Lisa brings a huge depth and breadth of knowledge to her new position,” Greene told WWD Thursday. “I have always admired her professionalism and determination.” Greene and Beshlian have worked together in the past, when both were at Lancôme.

— J.N.

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