CBS Consumer Products is hoping to relive the success it had in the Nineties with the original “Beverly Hills, 90210” franchise by launching a series of products surrounding the new version of the show for early 2009 selling. The merchandise rollout dovetails the show’s spin-off, which begins airing Sept. 2 on the CW network.
Starting with apparel, cosmetics, bags and school supplies to be sold in the U.S., products will feature iconic graphics from both the new show and the classic one. Apparel, including T-shirts, fashion tops and fleece pieces for women, juniors and girls, will be produced under a licensing agreement with LF USA, the U.S. arm of Li & Fung Group. The firm will also produce sleepwear, loungewear and underwear.
“‘Beverly Hills, 90210’ and the consumer products program was so successful in the mid-Nineties,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “So when the new show was announced, we knew we had the opportunity to do that all over again.”
In addition to the apparel, FAB/Starpoint will introduce backpacks, bags and back-to-school stationery, and Townley Cosmetics will launch a line of licensed cosmetics, cosmetic accessories and nail products.
Products will launch to the trade at the MAGIC show in Las Vegas this week. Going forward, Kalodner said, she plans to roll out even more categories including toys, home, jewelry, fragrance and watches.
“The great thing about the show is that we now have two audiences, the existing fans who love the original ‘90210’ and the new fan base for the new show,” she said. “So we will have both classic women’s product and juniors to fill all of those fans’ needs.”
Kalodner said many prices are still being worked out, but she hopes to sell the product to specialty stores before opening it up to department stores.
In the Nineties, there were a range of products on the market — apparel, fragrance, jewelry, cosmetics and footwear — surrounding the popular show about a group of teens living in Beverly Hills. The modern version is a spin-off of the original — which also brings back Brenda Walsh (Shannen Doherty), as a famous stage director, and Kelly Taylor (Jennie Garth), a guidance counselor at West Beverly Hills High School — and looks at the lives of Annie Wilson (Shenae Grimes) and her brother Dixon (Tristan Wilds), who have moved to the swanky zip code from Kansas.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)