CBS Consumer Products is hoping to relive the success it had in the Nineties with the original “Beverly Hills, 90210” franchise by launching a series of products surrounding the new version of the show for early 2009 selling. The merchandise rollout dovetails the show’s spin-off, which begins airing Sept. 2 on the CW network.
Starting with apparel, cosmetics, bags and school supplies to be sold in the U.S., products will feature iconic graphics from both the new show and the classic one. Apparel, including T-shirts, fashion tops and fleece pieces for women, juniors and girls, will be produced under a licensing agreement with LF USA, the U.S. arm of Li & Fung Group. The firm will also produce sleepwear, loungewear and underwear.
“‘Beverly Hills, 90210’ and the consumer products program was so successful in the mid-Nineties,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “So when the new show was announced, we knew we had the opportunity to do that all over again.”
In addition to the apparel, FAB/Starpoint will introduce backpacks, bags and back-to-school stationery, and Townley Cosmetics will launch a line of licensed cosmetics, cosmetic accessories and nail products.
Products will launch to the trade at the MAGIC show in Las Vegas this week. Going forward, Kalodner said, she plans to roll out even more categories including toys, home, jewelry, fragrance and watches.
“The great thing about the show is that we now have two audiences, the existing fans who love the original ‘90210’ and the new fan base for the new show,” she said. “So we will have both classic women’s product and juniors to fill all of those fans’ needs.”
Kalodner said many prices are still being worked out, but she hopes to sell the product to specialty stores before opening it up to department stores.
In the Nineties, there were a range of products on the market — apparel, fragrance, jewelry, cosmetics and footwear — surrounding the popular show about a group of teens living in Beverly Hills. The modern version is a spin-off of the original — which also brings back Brenda Walsh (Shannen Doherty), as a famous stage director, and Kelly Taylor (Jennie Garth), a guidance counselor at West Beverly Hills High School — and looks at the lives of Annie Wilson (Shenae Grimes) and her brother Dixon (Tristan Wilds), who have moved to the swanky zip code from Kansas.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye