NEW YORK — Beverly Sassoon is no stranger to the beauty industry. After many years learning the ins and outs of hair care with former husband Vidal Sassoon, she is now preparing for her own entry into the beauty arena with the launch of a natural skin care line called VitaOrganics this fall.

"It was a personal thing," said Beverly Sassoon. "I was looking for something that would not irritate my skin and leave it itchy or blotchy. I had to create something that met my own needs."

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