NEW YORK — Beyoncé and Tina Knowles are gearing up for winter.
House of Deréon, the Knowles' contemporary collection named after Beyoncé's grandmother, has signed a licensing agreement with Tendler Furs, based here, to design, manufacture and distribute fur outerwear and accessories for the collection. The fur collection will include 15 to 25 pieces in several styles such as stoles, boleros and capes, and will be available in mink, sable, chinchilla, fox and rex rabbit furs. Coats will come in short styles and three-quarter lengths.
The fur collection and the contemporary collection will hit stores simultaneously in November for holiday 2005. The fur collection will be sold exclusively to better specialty stores, fur retailers and fur salons in department stores nationwide. Prices were unavailable.
Tendler Furs, a 78-year-old firm, is run by third-generation furriers Steven Tendler, president, and Larry Marchfeld, chief operating officer, along with managing director Victoria Goodman.
Beyoncé and Tina Knowles were traveling in Atlanta and unavailable for comment.
In May 2004, the pair created Beyond Productions with Jason and Arthur Rabin, and Cory Silverstein of Wear Me Apparel/Kid's Headquarters, based here. The partnership provides the infrastructure for licensing and brand management to House of Deréon.
The contemporary collection was licensed in January to Tarrant Apparel Group, a Los Angeles-based private label manufacturer. Last March, House of Deréon signed a licensing agreement with G-III Apparel Group to produce a capsule outerwear collection of 12 to 18 coats and jackets in wool, wovens and leather that will also be distributed for holiday to specialty and department stores.
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