NEW YORK — During the first two weeks of a Destiny's Child world tour, Tina Knowles has always had a specific job — making sure Kelly Rowlands, Michelle Williams and her daughter, Beyonce Knowles, nail their costume changes in as few as 40 seconds.
"You have to come up with steps, like, 'one, two, zip'," Tina Knowles said. "By the time we left Australia, we had the quick changes down — only a couple of times did they go out with their pants unzipped."
The current tour, the group's first in three years, began last month and marked a bit of a departure for Tina Knowles. The costumes she was helping the girls navigate were from the House of Dereon collection which, minus a few stagey embellishments, will be available to consumers for this holiday season.
Knowles left the trio after two weeks to return to New York to focus on the House of Dereon.
"We're working on things as we speak," Knowles said from the Beyond Productions LLC offices here. Last May, the Knowleses created Beyond Productions with Jason and Arthur Rabin and Cory Silverstein of Wear Me Apparel/Kids Headquarters based here. In January, they signed a licensing agreement with Tarrant Apparel Group, a Los Angeles-based private label manufacturer, to produce a young contemporary sportswear collection. The accord with Tarrant was orchestrated by Beyond Productions. "There's a lot of energy going on," Knowles said.
Her experience as the stylist and designer for Destiny's Child prompted the collection. She and her famous daughter serve as co-creators with Heather Thomson-Schindler, former personal style consultant to Jennifer Lopez and her junior collection, JLo by Jennifer Lopez, and earlier, head designer for Sean John.
"When the girls were just starting out, I had no budget and designed things for them because I wanted them to have extravagant clothes," Knowles said. "My frustration was that there was no in between: I could go to a high-end designer and spend my whole budget on one girl or buy things that weren't as hot, in terms of fit, and redesign them."
House of Dereon, available to consumers in October, will have less "dazzle," than the onstage costumes Destiny's Child is wearing, Knowles said. "You have to be bigger than life onstage. I like to have a lot of sparkle onstage because that's what the person in the 40th row sees," she said.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)