The apparel cfo’s role has moved far beyond sales, profits, assets and liabilities. today’s job description includes information and integrity, too.

The role of the chief financial officer in a retail organization has changed dramatically over the past few years. Once upon a time, the retail business was fairly straightforward. You bought things in bulk and sold them in smaller quantities for more money. The cfo managed the cash receipts and held the reins on inventory levels, payroll and operating expenses. As a result of the relative simplicity, the cfo wasn’t considered vital to the ultimate success of a company. In such an operating environment, the best and brightest financial executives weren’t necessarily drawn to this industry.

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