LONDON — The British Fashion Council and eBay have teamed to create BFC Contemporary, an initiative aimed at helping fashion designers in the contemporary segment of the market with mentorship, strategy and commercial opportunities.
Bespoke mentoring sessions will be provided for each designer from key industry people, the partners said.
The first labels to take part in the program include Alexis Barrell, Georgia Hardinge, Paper London, Prism and Zoë Jordan. While the initial designers for the launch were invited to apply by the BFC and eBay, applications for the 2015 installment will be open to all designers in the same way as the BFC’s NewGen program operates.
BFC Contemporary will see members of the BFC and eBay’s head of fashion brands Melanie Smallwood looking at designers’ collection plans, business plans, pricing and online and off-line presence. The BFC plans to invite industry experts to meet with each designer as part of the mentoring scheme.
To coincide with the launch, each designer will create a limited-edition piece to be sold at the BFC Contemporary shop on eBay.co.uk in September.
“Each of the inaugural BFC Contemporary designers possess incredible creativity and strong brand concepts,” said Caroline Rush, chief executive officer of the BFC. “These designers mark a new wave in British contemporary design, the rise of which we aim to fuel with this new initiative.”
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