By  on May 13, 2014

LONDON — The British Fashion Council has teamed with London Business School and Land Securities on a report that highlights guidelines for cultivating creative fashion brands.


Researched and written by Alessandra Basso and Alejandra Caro, M.B.A. students from London Business School, “Commercializing Creativity — Creating a Model for Success for British Fashion Designers” is a 42-page report that delves into key factors and challenges of running a fashion business, which include manufacturing, cost of production, funding and financing. Designers, businesses and industry executives including Burberry, Christopher Kane, Marigay McKee and Matthew Williamson were consulted for the report. It includes case studies focusing on Nicholas Kirkwood and Mary Katrantzou, and Basso and Caro’s views on the success of Jimmy Choo and Stella McCartney.

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