MILAN — A trip to Biffi quickly sweeps away any depressing thoughts about bad economies or pending wars. On any given day, Rosy Biffi’s boutique in Corso Genova brims over with customers eager to snap up the latest Marni antique floral...
MILAN — A trip to Biffi quickly sweeps away any depressing thoughts about bad economies or pending wars. On any given day, Rosy Biffi’s boutique in Corso Genova brims over with customers eager to snap up the latest Marni antique floral dress, a Yohji Yamamoto oversize, razor-sharp jacket, or colorful embroidered sweaters from China Wall.
But Biffi also has a talent for discovering new, avant-garde designers. Its clientele is fashion-savvy and knowledgeable — and has deep pockets. "We were carrying Rohka before anyone had even heard of it," said Biffi, proudly touching the clothes on the racks. (Rohka designers Maria Restrepo and Ian Phin won the global young designers competition held here in September, together with Ichiro Seta.) "I love fashion and a season with bad collections really depresses me."
Biffi’s love of fashion turned into a business with the opening of her store 35 years ago. She also owns two stores in the city’s fashion triangle: Banner, in Via Sant’Andrea, and Kenzo, as well as one in Bergamo.
This year, the Corso Genova boutique was completely renovated and redesigned by Italian architect Gae Aulenti, who designed Banner as well. It also was expanded, with the addition of 3,240 square feet, for a total of 5,400 square feet. "It almost looks like a museum, or an art gallery, where the clothes are on display," said Biffi. "I like the clean, minimalist, but not anonymous shapes."
Aulenti created airy open-space areas. "I want to be able to move things around and change displays easily. I dislike anything fixed," said Biffi.
The store is bright, with white and cream as the dominant colors. The resin floors are cream colored and treated with an ostrich effect. A large zinc-and-steel staircase connects the two floors — its tubular steel structure with a right angle looks like it was taken from the deck of a luxurious multibillion-dollar yacht. Zinc is one of the store’s main materials, also making up the drawers, which usually are gray, but sometimes are red — the only concession to vivid color. To avoid a sense of unnatural stillness and perfection, Biffi has clothes strewn on the shelves in a haphazard manner. "Too much tidiness is intimidating," she said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews