TOKYO — Japan is buzzing with retail jewelry activity these days.

Cartier opened an 11,090-square-foot boutique on 2 Chome Street in Ginza in July, De Beers opened three stores in Tokyo in September and Bulgari revealed a plan to open an 8,610-square-foot unit in the Kansai district in November 2004. Bulgari’s new Ginza boutique opened last year and is said to generate more sales than the brand’s Rome or New York flagships.

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