NEW YORK — Walking into the new LittleMissMatched headquarters here at 307 Seventh Avenue, it becomes clear this is a world that does, indeed, clash — in a colorful, creative way.
It could be an office, as there are people sitting at desks and typing away on computers, but it could also easily be a large tween bedroom. There is a white dresser, scribbled all over with what looks like the work of a doodling child; a bed (with an interchangeable headboard) covered with bright polkadot and striped bedding that can be interchanged to create 184 different looks, and someone else's desk is placed under a bunk bed. There are racks and racks of colorful mismatched socks, shoelaces, hair accessories, journals, pencils and toys on a wall. This is clearly the new home of LittleMissMatched, launched in San Francisco in 2004 by three partners — Arielle Eckstut, Jason Dorf and Jonah Staw — and seeking to build a brand based on bringing out the creative side of its customers.
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