NEW YORK — Biotherm is taking to the streets to get the message out about its products.

With a specially outfitted 28-foot bus complete with makeup stations and a wall of Biotherm products, the brand is visiting local festivals and colleges in the tri-state area — as well as tooling around Manhattan — raising awareness and providing makeovers for consumers. The van will be traveling through November, noted Chris Harrison, general manager of Biotherm.

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