NEW YORK — Biotherm is taking to the streets to get the message out about its products.
With a specially outfitted 28-foot bus complete with makeup stations and a wall of Biotherm products, the brand is visiting local festivals and colleges in the tri-state area — as well as tooling around Manhattan — raising awareness and providing makeovers for consumers. The van will be traveling through November, noted Chris Harrison, general manager of Biotherm.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)