NEW YORK — Biotherm, predominantly a skin and body care brand, is making a bold move into color cosmetics in hopes of expanding its reach in the U.S.

With Skin Loving Colors, a new line intended to take the brand into color cosmetics, Biotherm is moving into a new category and laying the groundwork for a U.S. expansion. The lineup is coming to the U.S. in February 2003 and is also being rolled out globally. It is entering the Biotherm store in Hong Kong’s Festival Walk Mall now, while France, Germany, Scandinavia, Spain and Portugal will get the line later this month.

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