MONTREAL — Henry Birks & Sons, one of Canada’s most venerable and best-known jewelry chains, has faced many challenges in its 123-year history, but the retailer is now tackling one if its toughest assignments yet in turning around Mayor’s Jewelers.

Birks, based here, assumed majority control of the troubled jewelry chain last month and is working to make the company profitable and more approachable, and at the same time build its own business in the U.S.

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