After bandmate Will.i.am’s launch of a licensed men’s collection at Project in September, Black Eyed Peas musician Taboo is getting into the fashion game as well, via a line of cobranded sneakers with footwear maker Jump. The $298 sneakers will be available exclusively at five Saks Fifth Avenue stores this month, with distribution expanding to other high-end retailers in February.
“The moment I wore my first pair of Jump shoes I knew there was something extra fresh and unique about them,” said Taboo, whose given name is Jaime Gomez. “It went perfectly with my style and it had such a great fit while I performed on stage. I’m so honored to have the opportunity to collaborate with such a great company.”
Jump Corp. is a New York-based footwear maker that was founded in Taiwan in 1975. This year, the company launched Jump Deluxe, a line of fashion-forward sneakers, at Bloomingdale’s, Saks Fifth Avenue, Zappos.com and Amazon’s Endless.com, which was the foundation of the new Taboo collaboration.
“The Jump Deluxe brand was created in response to the luxury sneaker trend that we saw happening with designer labels like Lanvin and Dior Homme,” said Victor Hsu, marketing director at Jump. “But our versions are at a more accessible price, from $168 to $298.”
The high-top sneakers in the Taboo X Jump collection are available in four colors and feature exposed zippers and fake lizard trim in bold metallic hues. The designs will be packaged in co-branded satin bags and drawer boxes.
Taboo receives a royalty from sales of the sneakers, and Jump plans to create another collection with the musician next season. “We definitely want to use his star power as much as possible,” Hsu said.
The Black Eyed Peas are riding high this year on the strength of their chart-topping album “The E.N.D.” In September, they broke a 51-year-old record by remaining in the number-one position of the Billboard Hot 100 for 20 consecutive weeks with their hits “Boom Boom Pow” and “I Gotta Feeling.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews