NEW YORK — Black Up, the Paris-based ethnic cosmetics line, is making its U.S. debut in Macy’s Herald Square’s new Beauty Arcade space today, adding the finishing touch to the new Beauty Arcade.

Fabrice Mahabo, the brand’s creator, artistic director and makeup artist, launched Black Up in Paris in 1999 with a showroom devoted to this line. The decision to roll out to the United States, he said, was simple: “The United States is so full of different cultures, origins and people that it was a logical continuation after our development in France,” said Mahabo.

Black Up primarily targets women with black, dark and mixed-race skin, but Mahabo noted the line has products, such as lighter shades of foundation, for all women. The collection includes 180 stockkeeping units spread across the color, skin care and nail polish categories, with items ranging in price from $8 to $52.

Industry sources estimate the line will do approximately $500,000 in its first year at retail. Internationally, sources estimate Black Up will garner sales of about $2 million at retail in 2003.

Black Up will roll out to about 20 to 30 Macy’s East doors, as well as about 30 to 40 additional doors, by the end of 2005.

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