NEW YORK — With Heidi Klum of "Project Runway" at his elbow, Mayor Michael Bloomberg gave the designer reality show a plug Monday and unveiled an initiative to give the city's Garment Industry Development Corp. a shot in the arm.
Dresses designed by contestants will be auctioned at projectrunway.auction.shopthescene.com on the day after each episode, with 50 percent of the proceeds earmarked for the GIDC. In addition, the city will pony up a $244,000 grant to the GIDC to train and improve the skills of garment workers.
Bloomberg said at a press conference at Parsons the New School for Design that he was pleased that "Project Runway" highlights "our city's superior [$35 billion] garment industry and that the show is giving back to the community." Full Picture, the show's executive producer, picked up a proclamation from the mayor, who noted the city's entertainment and garment industries constitute more than 200,000 jobs for New Yorkers.
Klum, a West Village resident and the host of "Project Runway" and its executive producer, "fought" to keep the show's production here even though her husband Seal's musical career requires he spend a good deal of time in Los Angeles, where they also have a home, said Desiree Gruber, another executive producer. The German model hasn't always been so charmed by the city. During a phone interview Monday, Klum recalled how homesick she was during her first stint here in the colder-than-usual winter of 1993, when she lived in an "awful, awful" unheated East Village apartment with two other equally ambitious but unemployed models.
Needless to say, things picked up substantially. Now strangers routinely stop Klum in Starbuck's or on the street to talk about the latest escapades on "Project Runway." She said she sometimes comes up with ideas for the program's challenges while in the shower or lying in bed. Just back from a six-week run in Düsseldorf where she hosts "Top Model," Klum, a mother of two under the age of two, also designs a signature collection for Birkenstock and jewelry for Mouwad.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)