NEW YORK — Bloomingdale’s will shutter its catalog by early next year and focus all of its direct-to-consumer efforts on the Internet.
In a statement earlier today, Macy’s Inc., Bloomingdale’s parent, said the decision was prompted by the sales growth of the Bloomingdales.com Web site, which has “far outpaced” the Bloomingdale’s by Mail catalog in recent years. In 2008, Bloomingdales.com and its sister business at Macy’s, are expected to have sales in excess of $1 billion. Over the past year, the company has opened two 600,000-square-foot fulfillment centers to support the direct business in Portland, Tenn., and Goodyear, Ariz.
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