NEW YORK — B is coming into being. The premiere edition of B, a quarterly magazine created by Bloomingdale’s and John Brown Publishing, will be mailedto 270,000 of Bloomingdale’s best customers Oct. 23-26.

It will have a total print run of 310,000, with copies being offered at Bloomingdale’s stores for $3.95. Subscriptions will also be sold and, ultimately, Bloomingdale’s wants newsstands to sell the magazine in most major U.S. cities. The next issue comes out in February.

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