NEW YORK -- Leopard prints have always been around in stores, though really on a spotty basis. Now Bloomingdale's has caught jungle fever and is opening sultry "Into Africa" shops at the 59th Street flagship, as well as its Century City, Calif., and...
NEW YORK -- Leopard prints have always been around in stores, though really on a spotty basis. Now Bloomingdale's has caught jungle fever and is opening sultry "Into Africa" shops at the 59th Street flagship, as well as its Century City, Calif., and Aventura, Fla., branches today.
The 500-square-foot concepts are trend or "swing" shops, meaning they're temporary. Bloomingdale's twice a year puts up shops inspired by a hot fall or spring trend or fashions from major movies or shows.
"By focusing on a major theme of the season, we can bring in a lot of traffic," said Bloomingdale's senior vice president of fashion direction, Kal Ruttenstein. "It's a matter of running ads, windows, in-store displays, and of course, creating the shop itself to get the point across and differentiate from the competition."
Into Africa presents jaguar and leopard prints in sheer fabrics, matched with items in khaki, camel, tobacco and gray colors. There's a mix of twill bottoms, cargo pants, skirts, dresses, narrow pants, narrow skirts, swimwear, intimate apparel and accessories, as well as a MAC cosmetics outpost, with sun-baked colors, deep red lipsticks, smoky eyes and blushes. It's a head-to-toe safari look, and a lot sexier than anything that ever came out of Banana Republic. Bloomingdale's describes the look as "fierce femininity."
"Animal prints go in and out of fashion," Ruttenstein noted. "For spring, they look new and fresh, especially in lightweight fabrics such as silk chiffon. We never did an Africa shop, or made a major statement with this. In this day and age, when selling merchandise is tough, you have to present it in exciting ways, with a shop concept, with a theme behind it, and the right decor. We'll have a green rug with animal prints running the entire length of the third floor and mannequins all along it."
Some of the merchandise is being pulled from departments like Y.E.S. and Bridge, and about 90 percent of the goods are exclusive to Bloomingdale's from vendors including ABS, Andrea Behar, BCBG, Dana B., Laundry, Necessary Objects, Nick & Nora, Theory, Diane Von Furstenberg, Betsey Johnson, La Blanca, Malia Mills and August Silk. Private label is also prominent.Bloomingdale's display director, Harry Medina, has created life-size cutouts of animals out of Africa for the flagship's Third Avenue bank of windows, scheduled for unveiling today, and 3-D animals for the Lexington Avenue bank, for March 4.
Some past theme shops that scored well at Bloomingdale's were based on "Moulin Rouge" and "Rent," and for fall, Bloomingdale's will tie into "La Boheme," an updated Broadway version of the opera.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye