LOS ANGELES — There’s nothing willy-nilly about Blue Willi’s U.S. retail push.

After testing two stores in Seattle for a year, executives at the eight-year-old Danish updated misses’ line see 13 stores in the U.S. by the end of 2004. Two units have recently opened, one in Minneapolis on Aug. 28 and another in Leawood, Kansas, near Kansas City, on Oct. 22. Another shop is slated to open in Des Moines, Iowa, early next year and negotiations for six more sites are in the works.

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