NEW YORK — Bluefly might have found a faster path to profitability. The Web site has hired a top merchant after operating without one for its entire five-year history.
On Monday, Melissa Payner-Gregor joined as president. It’s a new position at Bluefly, an off-price Internet retailer of designer apparel, accessories, shoes and home merchandise, and one of the few survivors of the dot-com blow-up. Ken Seiff, who continues as chief executive, has always served as top merchant, though he never had prior retail experience. Before founding Bluefly, Seiff ran a golf sportswear business called Pivot Rules.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)