NEW YORK — Answering a call to modernize its golfwear and update its brand, Bobby Jones has tapped Christian Arkins to serve as its new men’s wear director of design. A former designer for Original Penguin, Arkins comes to the label, owned by Hickey Freeman Co., with eight years of experience and an eye for youthful sportswear.
He succeeds Billy Draddy, who left the company to join Ralph Lauren’s golf and tennis division.
“We’re at a crossroads where we need to move this brand forward,” said Paulette Garafalo, group president and chief operating officer of Hickey Freeman and Bobby Jones. “As a luxury American sportswear brand, we need to modernize our appeal.”
But golfers shouldn’t expect to see Penguin’s hip prepster aesthetic. Garafalo said Arkins, who in addition to design will oversee all aspects of sourcing and merchandising, will help evolve fit as well as add more technical components to its luxury fabrics. His influence will start to be seen as early as next summer with a full impact by fall 2008. “We’re not moving away from our core customer,” Garafalo stressed.
The hire is part of a larger initiative to update the Bobby Jones brand as golf styles continue to trend younger. The company has hired the Yard ad agency, whose clients include John Varvatos, LeSportsac and Converse, to revamp its marketing, and has made additional hires in its internal sales and marketing teams. A new direct-mail campaign, the first under Yard’s direction, will launch this fall, followed by a print campaign in spring 2008.
“We want all our brands to have appeal from a fashion perspective,” Garafalo said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye