GILDA MARX STRETCHES OUT: Gilda Marx Inc. said Kellwood Co. has launched a licensed line of women's panties carrying the name of bodywear designer Gilda Marx.

The line of panties will be distributed under the Gilda Marx Breathables label, a name the Los Angeles-based designer uses on some of her bodywear.

According to Marx, Craig Gendel, president of Kellwood's intimate apparel division, will direct sales and marketing in New York at the Kellwood showroom at 180 Madison Ave.

Gendel couldn't be reached for comment.

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