BERLIN — Bogner’s new flagship in Berlin is casting the German sportswear company in a new light.

Thanks to a colorful, changeable lighting system, the 10th company-owned and 25th Bogner store worldwide, is one of many colors. Soft lilac, pink, yellow, green, blue and other shades interplay with the store’s subtle yet lively Bogner merchandise and modern interior. Near the entrance, a display wall with compartments showcasing Bogner perfumes and two similar walls housing accessories, change colors every 10 minutes.

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