Designer Victor Alfaro is getting back into fashion by teaming with The Bon-Ton Stores Inc., the York, Pa.-based department store chain, on a major private label program, according to sources.
Alfaro has had an array of stints and unusual collaborations during his career, from creating his own collection to serving as creative director of Wet Seal. In December, he launched Vistaartanddesign.com, a Web site portal for art galleries, furniture and auction houses. He recently moved from Los Angeles to New York, and for the last several years has been working behind the scenes as a consultant on design projects.
Alfaro, reached in Paris on Monday, declined comment, as did Bon-Ton vice president of investor and public relations Mary Kerr.
According to sources, the Victor Alfaro line will be among the biggest private label ventures ever by Bon-Ton, representing a step up for the chain in terms of quality and price point. Bon-Ton could use the lift. The retailer's stock has dropped about $50 in the past year to just over $6 currently. For the third quarter of fiscal 2007, the company reported a net loss of $19.4 million, or $1.17 a diluted share, while total sales decreased 2.9 percent.
Bon-Ton operates the Bon-Ton, Carson Pirie Scott and Boston Store chains. It also is expected to be among the highest quality, with tailored sportswear and high-end fabrics, including some from Italy, being important components.
In a related development, Bon-Ton vice chairman David Zant, who supervised private brands, merchandise planning and Internet, has left the company to become Belk Inc.'s executive vice president and general merchandising manager of men's and home.
Zant's responsibilities are being assumed by Anthony Buccina, vice chairman and president of merchandising, private brands and Internet marketing, and Byron L. Bergren, president and ceo.
Other key private brands at Bon-Ton include Relativity in apparel and Karen Neuburger in home.
The Bon-Ton Stores Inc. operates 280 department stores, which includes 10 furniture galleries, in 23 states under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates. The company also operates three stores under the Parisian nameplate.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)