NEW YORK — The designer jeans era of the Seventies is long gone, but Bonjour isn’t forgetting the woman who once sported its denim pants.

Bonjour, most popular with teenage girls of that generation, is now shooting for the attention of those same Baby Boomers by resurrecting the label for spring into a better-priced sportswear collection — but designed to fit a more grown-up figure.

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