NEW YORK — It’s easier to find a taxicab wearing Bonjour in this town than a stitch of clothes bearing the label.

For a year, New York has been the heart of a multimillion-dollar advertising and marketing campaign that has plastered the Bonjour name on phone booths, bus shelters, the backs of many buses and on the tops of hundreds of taxis, all promoting the revival of the Seventies designer denim brand with images of languorous young women and men posing in the back of a convertible, with the inviting tag line, “Come with us.”

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