LONDON — Boots has abandoned plans to roll out 65 Pure Beauty stores after six trial ones across the UK failed to make enough money. Steve Russell, chief executive of Boots, said the company had decided that Pure Beauty was not economically attractive enough to be expanded any further.

The first Pure Beauty — dedicated to premium and designer brands in color, skin care, hair care, fragrance, vitamins and beauty accessories — opened in Covent Garden in September of last year. Although Russell insisted that a nationwide rollout will not happen, he said there were no plans to close the existing stores at the present time.

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