HONG KONG — While a partnership agreement between Boots, the UK’s number-one health and beauty retailer, and Watsons, Asia’s largest health and beauty chain, has surprised many here, executives for the two entities insist the pairing makes perfect sense.

While the two are considered direct competitors in the field, Watsons has agreed to sell Boots brand products in its stores in Hong Kong — and according to Martin Waters, regional director, Asia, for Boots Retail International, the partnership stands to benefit both companies.

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