The industrial venue - cavernous factory halls in the hinterlands of Berlin - and a turbine revolving at the end of the runway set the stage for the re-launch of Boss Orange. One could almost sense Hugo Boss’s massive industrial wheels rolling. The more casual Boss Orange collection – now under the creative direction of Eyan Allen – represents the German powerhouse’s second largest source of turnover, after the Boss Black collection. And as Boss CEO Claus-Dietrich Lahrs told WWD, Boss is one of the biggest denim producers in the world. Not that Boss Orange is strictly about jeans. Rather, the new collection aims to provide today’s denim-bred generation the items upon which to build an individual style statement. For men, that meant long, scoop-neck T’s; roll-up jeans and casual pants; tailored denim coats and jackets; chambray shirts, and super-fluid cardigans to throw on, under and around. Staples for women included long and swingy sash-waist skirts in everything from chambray to satin prints and silver lamé; denim trench coats, pea coats and jeans jackets; shorts of all lengths; jumpsuits; blousons and sports blazers, and skinny jeans and pants.

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