By  on August 23, 2007

BEVERLY HILLS — Bottega Veneta unveiled its renovated and expanded boutique on North Rodeo Drive here this month, featuring a floor-to-ceiling redesign by the house's creative director, Tomas Maier.

The 5,554-square-foot store, which has an additional 400 square feet of selling space, includes new areas such as fine jewelry, home furnishings and an expanded luggage collection, as well as full ready-to-wear and accessories collections for men and women. In addition, the store boasts Bottega Veneta's first VIP shopping suite in a U.S. store.

"With every designer imaginable available there, the Los Angeles shopper is one of the most discerning,'' Maier said. "Thus, we have to be at the top of our game with an upgraded, better quality store and full product range. The goal is to give an existing client better service and attract new clients."

Maier's signature design elements include handcrafted vitrines, aerodynamically shaped vertical window louvres made of palm wood and steel, display counters with slide-out ultrasuede presentation pads, ultrasuede walls, mohair-upholstered furniture, limestone floors and custom-dyed New Zealand wool carpets.

The front of the store showcases an "icon wall" with a floor-to-ceiling display of handbags and the second room houses shoes and accessories, including a wall of sunglasses. A transitional space houses home furnishings and the back of the store features the fine jewelry case and the full range of women's and men's apparel.

Bottega Veneta declined to give sales projections for the Beverly Hills store.

One of Maier's mandates is to adapt each store to its surrounding city and customers.

"We love our address in Beverly Hills and have been able to establish a strong clientele over the years,'' he said. "There has been an increased demand for custom orders there, which makes these clients some of the most interesting worldwide. They love the idea that they can make an item unique for themselves."

The San Francisco store was renovated earlier this year and the unit at South Coast Plaza in Costa Mesa, Calif., will get a facelift next year. The company has 18 U.S. stores and 109 directly operated units worldwide.

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