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LONDON — Bottega Veneta knows that, more often than not, good things come in small packages.
The Italian luxury brand has opened its second London unit, on Old Bond Street, and filled it with accessories, homeware and gift items. The brand also has a store on Sloane Street, which carries ready-to-wear and accessories.
“Londoners go to Bond Street to buy gifts. It’s a real destination,” said Thomas Maier, Bottega’s creative director, in a telephone interview. “Our Sloane Street store is more rtw- and runway-focused, and this store will be more about men’s accessories, home and gift items.”
The new store, at 15 Old Bond Street, formerly housed Sergio Rossi, which also is part of Gucci Group. It spans 2,376 square feet over two levels. The interiors are similar to the Sloane Street store with a soft, neutral color palette, velvet shelving and dark wood and leather display cases.
The store sells men’s and women’s accessories, luggage and homeware. Maier said the store will also respond to the particular demand here for exotic skins. “We get a lot of requests for custom-made accessories in exotic skins — crocodile luggage and beauty cases, for example,” he said.
To mark the opening, the company plans to launch a limited-edition Bond Bag over the next few months. The bag is black leather with a chain handle made from hand-braided snakeskin.
Bond Street isn’t Bottega’s only stop over the next few weeks. Later this month, the company will open its first Spanish store, a 2,948-square-foot unit on Madrid’s Calle Ortega y Gasset that will sell the full collection. The company will also open its third Swiss store. That store, which will sell accessories, will be located on Rue du Rhone in Geneva.
This story first appeared in the March 15, 2005 issue of WWD. Subscribe Today.