By and  on April 5, 2006

MILAN — From the living room to the sky, Italian designers are rolling out their furniture collections at the Salone del Mobile show here.

Bottega Veneta will launch creative director Tomas Maier's first furniture line for the brand with a showroom presentation today, the opening day of Salone del Mobile, and Versace is taking to the air with a licensing deal to do private jet interiors.

The Bottega Veneta installation includes signature leather pieces mixed with Scandinavian memorabilia from the Fifties, Chinese antiques and classic items from Thonet and Venini. The concept will be transported to a new project — a 1,700-square-foot, two-bedroom suite at the St. Regis hotel in New York. The Bottega Veneta suite there, complete with moldings and a fireplace, will mix the brand's limestone coffee table, leather-sheathed dining table and nightstands with the rooms' existing Louis XVI-style furniture. The suite will be ready in the fall.

"No one wants to furnish a home from wall to wall with the same brand, so it didn't make sense to show a Bottega Veneta total look," said Maier. "People want to diversify and use furniture as an accessory because if something is well designed, it's also versatile."

The Italian-made range includes console tables, limestone-top coffee tables, high and low bookshelves, glass partitions with mesh panels, woven leather poufs and dining tables. Most of the pieces are framed with gunmetal and are available in a light and dark brown and in black. However, the pieces can be made in custom colors and hides such as ostrich, python and even crocodile.

Maier also displayed table and floor lamps with shades made of 437 yards of linen cord. Retail prices range from $3,000 for a magazine holder to $12,800 for a dining table and soar to $30,600 for a four-panel partition.

The Versace license is with TAG Group, for designing and furnishing private jets with the brand's new Home Couture line, said Giancarlo di Risio, chief executive officer of Versace.

The company also unveiled its new Couture line, an exclusive collection of black-and-white, hand-sewn leather sofas embellished with Versace's Greek fret motifs and padded armchairs with sleek silver details. The line is positioned in the high end of the market — a Couture sofa retails at around 10,000 euros, or $12,124.

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