By  on July 5, 2007

PARIS — Boucheron, the Paris jewelry house that belongs to French retail and luxury conglomerate PPR, has concluded a deal to open 10 freestanding stores in China over the next five years.

The venture, with Peace Mark Group, one of Hong Kong's leading watch and jewelry firms, also will open at least 20 Boucheron shop-in-shops in the Tourneau network of stores over the same period. Peace Mark last year signed a venture with Tourneau, based in New York, to open 30 watch stores.

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