LONDON — So what happens when a small and groovy east London label joins forces with an international corporate behemoth? Tune in this Thursday for the answer.
Boudicca, the quirky — and cerebral — tailored clothing label designed by Zowie Broach and Brian Kirkby, will make its New York debut at the Soho Grand Hotel, thanks in part to corporate godmother American Express.
The New York show is the first major step Boudicca is taking after winning a sponsorship — and partnership — deal with AmEx in the U.K. in the summer of 2003. Boudicca replaced Alexander McQueen as part of an AmEx U.K. project aimed at promoting the U.K. fashion industry.
Broach said it’s the right time to show in the U.S., Boudicca’s largest market, which generates 70 percent of sales. “It’s time to solidify our relationships with our American customers. The core values of our company are time and intimacy, which is why we want to come to our biggest clients this season,” she added. Boudicca’s largest and longest-standing U.S. client is Barneys.
The line, which is named after the queen of the Iceni, or native Britons, who during the first century A.D. revolted against the Roman army, also sells at Nordstrom, Wyn in Las Vegas and Seven in New York.
The duo’s design philosophy is “form follows emotion,” and the fall collection is called Animate. “To enliven and inspire,” said Broach, adding the collection is filled with Boudicca’s sharp tailoring, lots of layering and items like high-waisted coat jackets paired with low-waisted skirts.
Projects over the next three years include a signature fragrance and a traveling fashion and art exhibition. The pair hope for revenue growth of 15 to 20 percent. Kirkby, a Manchester native, and Broach, who is from the south coast of England, met in Italy, where both were working. Partners in business and in life, they started showing Boudicca as part of London's off-schedule shows in 1997.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)