NEW YORK —?Even a late-season snowstorm couldn’t dampen the jovial mood at Pratt Institute/Luxe Pack Monaco’s 15th annual Art of Packaging dinner, held Tuesday night at the University Club. The event grossed more than $300,000 for the Marc Rosen Scholarship for Graduate Package Design at Pratt Institute.

“I know that I am preaching to a converted audience here when I say that great design indeed helps create the essential emotional connection with consumers,” this year’s honoree, Patrick Bousquet-Chavanne, a group president of the Estée Lauder Cos., told the group. “Long after she leaves our stores, it is not only the formulas, but the full experience of the packaging, that speaks volumes about a brand’s style, attitude and quality. Design and packaging is indeed what makes the product come alive.”

Fred Langhammer, president and chief executive officer of the Estée Lauder Cos., concurred. “Packaging makes the difference between a product that’s nice to have and a product that’s a must-have,” he said. Langhammer joined Pierre-Yves Maisonneuve, president of Luxe Pack Monaco, and Thomas F. Schutte, president of Pratt Institute, in presenting Bousquet-Chavanne with the award.

Bousquet-Chavanne also credited fellow Lauder executives —?in particular, John Fling, vice president of global design; Roger Caracappa, senior vice president of global packaging development, and Peter Lichtenthal, senior vice president of global marketing — in helping shape the future of design for the brand. “You are going to see some dramatic concepts and designs from the Estée Lauder brand,” promised Bousquet-Chavanne.

Rosen and Bousquet-Chavanne had worked together at Elizabeth Arden earlier in their careers, and the always-affable Rosen referenced their shared experience in his remarks, saying he was pleased to have been recognized by Estée in her autobiography as a competitive player, even if she only dissed him as the “other designer from Elizabeth Arden.”

“Even to be dismissed by Mrs. Lauder was an honor,” he cracked.

— Julie Naughton

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