NEW YORK —?Even a late-season snowstorm couldn’t dampen the jovial mood at Pratt Institute/Luxe Pack Monaco’s 15th annual Art of Packaging dinner, held Tuesday night at the University Club. The event grossed more than $300,000 for the Marc Rosen Scholarship for Graduate Package Design at Pratt Institute.

“I know that I am preaching to a converted audience here when I say that great design indeed helps create the essential emotional connection with consumers,” this year’s honoree, Patrick Bousquet-Chavanne, a group president of the Estée Lauder Cos., told the group. “Long after she leaves our stores, it is not only the formulas, but the full experience of the packaging, that speaks volumes about a brand’s style, attitude and quality. Design and packaging is indeed what makes the product come alive.”

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