NEW YORK — Gert Boyle and Jake Burton, two leaders in the athletic outerwear industry, have been elected to the Sporting Goods Industry Hall of Fame.

Boyle, chairwoman of Columbia Sportswear Co., is widely recognized as the tough-talking, gray-haired woman who appears in the brand’s national advertising. Boyle’s father founded the company as Columbia Hat Company in 1938. In 1970, the mother of three took over the helm of the company, after her husband Neal died at the age of 47.

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