NEW YORK — They don’t quite have the blues, but jeans executives are starting to sound a little nervous about their prospects in 2003.
The jeans market has been on a strong growth track for three years, with the low-rise trend, the rise of superpremium jeans and new washes heightening consumer interest and lifting sales for the sector. But the first rule of the fashion business is that no trend lasts forever and jeans vendors quietly admit that the consumers’ ardor for the category is starting to wane.
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