The Nicole Miller company may be 25 years old, but its loyal consumers are just getting a taste of what it has to offer as a lifestyle brand.
In late 2005, chief executive officer Bud Konheim announced the firm's all-out accessories initiative, signing licenses for handbags, footwear, belts and jewelry, as well as other related categories in a bid to boost the brand's revenue by 25 percent.
The firm has had accessories in the past, but Konheim's plan was to become more involved in the design and execution of the extended categories, allowing for a more unified look in tandem with Miller's modern, feminine aesthetic.
In the past year, the firm has been ironing out the kinks, such as changing its fashion jewelry licensee from Maurice Max to Gigi Accessories, and the accessories seeds sown by Konheim and the Miller team are set to bloom this fall on shelves at Bloomingdale's, Nordstrom, Neiman Marcus and other retailers.
Categories now include women's shoes produced by Camuto Group, eyewear by Signature, belts with Roma Industries and handbags by NM Designs. Miller also licenses men's shirting and ties with A.W. Chang Corp.; umbrellas, pet products, baby and cosmetic bags with Essex; women's golf accessories with Glove It, and several others for a total of 34 licenses. Included in that queue are 10 licensing agreements to produce home goods for Bed Bath & Beyond, which Liza Saunders, licensing manager at Nicole Miller, said had been a very lucrative niche for the fashion firm.
"Everybody's in the start-up phases" commented Sanders about the fashion accessories, who added that there has been a soft launch of handbags, belts and shoes for spring in the firm's SoHo store in Manhattan.
And even at this early stage of the spring shopping season, the accessories are already a hit,
according to Rogers Pimenta, general manager of the Nicole Miller SoHo boutique. "The bags are doing awesome," he said. "Just earlier, one of my good customers came in and bought a dress. We added the necklace and shoes, and the first thing she said was, ‘Wow, the necklace really made the look.' That's the thing. It's all complementary to the clothes."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)