David Beckham’s five-year contract with the Los Angeles Galaxy ends this year, but don’t expect the 36-year-old soccer superstar to fade from public view. “I have a few years left playing still,” he insists to Menswear—and he’s also gearing up for an ambitious foray into the creation of his own lifestyle brand.
First up is David Beckham bodywear, which he will launch with a license partner, possibly as early as this fall. He’ll also introduce in February a new men’s fragrance, called Homme by David Beckham, his third from partner Coty Inc. More projects are on the drawing board, adds Simon Fuller, the music industry impresario behind Pop Idol, American Idol and the Spice Girls, who is now managing the business interests of Beckham and his equally enterprising wife, Victoria.
“David and I have a number of ambitious and exciting ideas in development across a broad range of categories,” says Fuller. “The next 10 years will see David evolve into being recognized not just as an iconic sports figure, but also as an important entrepreneur.”
Already, Beckham’s roster of endorsements have included Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police sunglasses, making him the fifth-highest-paid athlete in the world last year, with $43.7 million in salary and endorsements, according to Forbes. But now, those efforts will double as promotions for Brand Beckham—with even Adidas ads carrying a new David Beckham logo designed by Alasdhair Willis, founder of Announcement Creative and husband of designer Stella McCartney.
“With many of the partners I have worked with, it’s been important I don’t just attach my name to a project. I want to get involved in the process and have an influence over the end product,” says Beckham of his upcoming merchandising initiatives.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast