David Beckham’s five-year contract with the Los Angeles Galaxy ends this year, but don’t expect the 36-year-old soccer superstar to fade from public view. “I have a few years left playing still,” he insists to Menswear—and he’s also gearing up for an ambitious foray into the creation of his own lifestyle brand.
First up is David Beckham bodywear, which he will launch with a license partner, possibly as early as this fall. He’ll also introduce in February a new men’s fragrance, called Homme by David Beckham, his third from partner Coty Inc. More projects are on the drawing board, adds Simon Fuller, the music industry impresario behind Pop Idol, American Idol and the Spice Girls, who is now managing the business interests of Beckham and his equally enterprising wife, Victoria.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)