San Francisco-based Stylophane.com, which counts the number of times apparel brands are entered into search engines the firm tracks monthly, found a diverse group represented in the top 12, from designer names to sports apparel and outerwear.
According to the firm, six brands reappeared on the list since February 2006: Louis Vuitton, Nike, Adidas, Gucci, Chanel and Prada. These brands, though still dominating the top spots, posted lower search volume figures from the same period a year ago.
This week's WWD List will take a look at what these power brands have been doing recently to continue garnering interest.
For complete coverage see tomorrow's issue of WWD.
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)