San Francisco-based Stylophane.com, which counts the number of times apparel brands are entered into search engines the firm tracks monthly, found a diverse group represented in the top 12, from designer names to sports apparel and outerwear.
According to the firm, six brands reappeared on the list since February 2006: Louis Vuitton, Nike, Adidas, Gucci, Chanel and Prada. These brands, though still dominating the top spots, posted lower search volume figures from the same period a year ago.
This week's WWD List will take a look at what these power brands have been doing recently to continue garnering interest.
For complete coverage see tomorrow's issue of WWD.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"