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Brand Power

San Francisco-based Stylophane.com, which counts the number of times apparel brands are entered into search engines the firm tracks monthly, found a diverse group represented in the top 12.

San Francisco-based Stylophane.com, which counts the number of times apparel brands are entered into search engines the firm tracks monthly, found a diverse group represented in the top 12, from designer names to sports apparel and outerwear.

According to the firm, six brands reappeared on the list since February 2006: Louis Vuitton, Nike, Adidas, Gucci, Chanel and Prada. These brands, though still dominating the top spots, posted lower search volume figures from the same period a year ago.

This week’s WWD List will take a look at what these power brands have been doing recently to continue garnering interest.


For complete coverage see tomorrow’s issue of WWD.