NEW YORK — Like a college football player trying to catch the eye of a pro scout, activewear makers are working hard to stand out in a crowded field.

For the most part, the $16.2 billion retail activewear market is generated by sports bras, workout pants and other basics. But brands are investing heavily in distinguishing their products and image from the competition.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus