NEW YORK — Like a college football player trying to catch the eye of a pro scout, activewear makers are working hard to stand out in a crowded field.
For the most part, the $16.2 billion retail activewear market is generated by sports bras, workout pants and other basics. But brands are investing heavily in distinguishing their products and image from the competition.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)