NEW YORK — They’re getting younger all the time.

Activewear brands have signed mega endorsement deals lately with athletes that not only haven’t played pro ball yet, but may not shave or know how to tie their shoes. That has left some insiders wondering where sports marketing is headed.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus