Activewear brands have signed mega endorsement deals lately with athletes that not only haven’t played pro ball yet, but may not shave or know how to tie their shoes. That has left some insiders wondering where sports marketing is headed.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)