By  on October 18, 2007

The most-viewed 2008 Milan spring collections on Style.com.

It was a strong Milan collections season "that suffered not a bit for its brevity," said WWD. And, while press and retailers left Milan exhausted from the condensed schedule, they nonetheless were in high spirits, thanks to the fresh, colorful and feminine fashions. "It was one of the strongest weeks here in many seasons," agreed Yasmin Sewell, buying director at Browns and Browns Focus in London. "It seemed more directional than in the past, but still commercial." Buyers' favorites included Dolce & Gabbana, Jil Sander, 6267, Marni, Fendi, Prada and Versace. And key trends for the season were ethnic-themed prints, transparency and full skirts of all lengths. Eighteen of the 20 designers this season were also in Style.com's top 20 last season — and, interestingly, two of the top 20 also featured ads for their new fragrances during their shows: Gucci and Emporio Armani.

1. PRADA
Page views: 2,583,113
"What is fashion but a tale of enchantment?" asked WWD. In Miuccia Prada's case, it's an exquisite fairyland. She showed a collection full of gentle, eccentric dresses, and she toyed with skinny knits and separates. Prada stole the number-one spot from Dolce & Gabbana, which topped last season's Style.com ranking.

2. DOLCE & GABBANA
Page views: 2,233,479
Stefano Gabbana called it an "homage to contemporary art," as he and Domenico Dolce opened their spring show with a blank slate, so to speak. They sent out a charming white party dress and moved onward to dresses, coats and pants, some lightly painted. "The finale was a fashion dream," said WWD.

3. GUCCI
Page views: 1,997,719
Frida Giannini opened her show with a TV spot for the house's new Gucci by Gucci fragrance. Fragrance aside, the collection continued the Fifties motif she started for resort. She worked with black and white, injecting shots of bright pink and yellow, and showed sack dresses and terrific reimagined motorcycle jackets, shirts and pants.

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