NEW YORK — Nike is heading to South America for its summer collection.
Brazilian culture inspired the company’s new performance and lifestyle looks, which include brightly colored mesh tops, T-shirts, boardshorts and jerseys, as well as bikinis and bodysuits.
“The collection celebrates the country’s spirit, attitude and passion for sports that is so much a part of the culture,” said Mindy Grossman, Nike’s vice president of global apparel. “It is a natural connection to Nike and Nike designers who have worked with Brazilian athletes for many years. Our designers were specifically inspired by key elements of Brazilian culture, including football, capoeira, beach and dance.”
One collection, called Aprendiz, was inspired by artwork from students at the Escola da Rua (School of the Streets) in San Paolo, while another was designed in collaboration with Brazilian designer Jum Nakao.
Retail prices for the items range from about $38 to $500 for some of the special pieces. Company executives declined to give a sales projection for the collection. In addition to Niketown and Nikewomen stores and other retailers who carry Nike apparel, some pieces in the collection will be sold at select specialty stores such as Opening Ceremony in Manhattan and Base in Miami.
The summer collection was feted last week at Exit Art, a cultural space on Manhattan’s West Side, where partygoers listened to live drum music and sampled Brazilian food and drink while checking out the new duds.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)